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Your Broccoli, Their Cheese: Deciding on Your Core Topics

I use so many metaphors in my writing and presentations that it is always fun to see which ones really resonate with people. At the Nonprofit Technology Conference in Minneapolis two weeks ago, it was definitely ”The Broccoli and the Cheese.” People told me that they heard it brought up in sessions after mine, and even in [...]
  
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How to Pick Keywords That’re Kind of a Big Deal

So let’s cover the basics first: What exactly is a keyword? A keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. This (hopefully) directs users to information relevant to their search and ultimately to your site. Any keywords you use within

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The Secret to Content Optimization for People and Search

Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers. But, we live in the world of the internet, and no matter how beneficial our

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6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G

Think back to high school and your first puppy love experience. If you were a rebel, you might have written your name and your new love interest on the bathroom wall with a big heart surrounding the two names. Well, in the bathroom stall of Small Biz High School, you will surely find SEO <3′s Content.

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Local SEO: Who Are You? Who, Who, Who, Who?

The Internet wants to know: Who are you? Think of it as Pete Townshend from The Who, busting his signature windmill moves on his Les Paul guitar while Roger Daltrey repeats, “Whooooo are you? Who, who, who, who? I really wanna know.” People are always searching on websites like Google, Yelp, Foursquare and more looking

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The Next Black & White Animal for New Google Update: Google Skunk

If you’ve worked on the Internet in the past 12+ years, you may have felt the sting of a Google update to their search algorithm. Nowadays, just hearing the words “Panda” or “Penguin” will send a company-wide shiver up everyone’s spines. For some reason, Google likes to name these updates after black and white animals

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Writing for the Web (It’s Not What You Learned in English Class)

One of my best friends is a dentist who is about to open her own private dental practice. I received a frantic call from her the other day: “I’m building my website, but I have no idea how to write anything for it. Help!” Writing doesn’t come easily for many people, let alone writing for

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Top 20 Most Popular Marketing Blog Posts of 2012

As 2012 comes to a close, we’re ecstatic to share our “Top 20 Marketing Blog Posts of the Year” list. We strive to produce informative, valuable and actionable content for our readers, and over the past year, we’ve produced more than 300 posts of original content. Our blog posts cover marketing topics ranging from SEO

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5 Must-Knows for SEO

Search algorithms seem to change more frequently than the latest fashion trends. Although the Panda and Penguin updates have received lots of the attention lately, experts say that Google alone makes adjustments to their algorithm several hundred times per year.... More...

Need Help Producing Content? Consider a Freelancer

If you haven’t figured it out already, we here at VerticalResponse are big advocates of creating timely, relevant content as a surefire way to engage with your customers and audiences. But we also know that, for most small businesses and... More...

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