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SEO Keywords for Small Non-Profits

Your non-profit website is supposed to help new people – prospective donors, members, and advocates – find your organization online. But what if it’s not showing up in the search engines?...(read more) More...

Why SEO? A primer for association and non-profit web sites

This is a guest post by Keith Holloway. Keith is the founding partner of BetterMail.ca , an engagement campaign software company that operates a consulting division completely focused on search marketing and Wild Apricot is a (happy!) client of BetterMail.ca. He can be reached at keith@bettermail.ca or followed on twitter.com/TorontoSEO . Search engine optimization, or SEO, is something we've all heard about, but what is it, really, and why should any association or non-profit manager care about...(read more) More...

Rich Media Search Tool for Your Website

Are you looking for a way to help your website visitors easily find relevant related information online? The folks over at ReadWriteWeb have just added a great new search feature to their site, courtesy of Apture.com . When you highlight any word, phrase, or even a part of a word on any page on the website, a small “speech bubble” appears with the word “search”; click on that, and you’re given a small window with articles, videos, and images that are directly related to the highlighted term. Here’s...(read more) More...

Better Search Tools for Twitter Backlinks

You already know the importance of listening for social media mentions of your nonprofit – monitoring with tools like Google Alerts that can let you know when your organization’s name comes up online. But what of those Twitter users who link to yourwebsite or blog post without specifically using your group’s name? sure, Google can catch those references if you’ve set up a news alert for your website domain name – but not if the tweeter uses one of the shortened URLs that are ubiquitous on Twitter....(read more) More...

4 Ways to Search Flickr by Color

We’ve talked before about good tools that will search Flickr for Creative Commons-licensed images based on the keywords you choose. Now, check out another (more colorful) way to find the pictures you need for your blog or website... Just don't be surprised if your productivity drops - these color-based search tools are fun!...(read more) More...

How Fast is Your Website?

You’ve put a lot of effort into getting your nonprofit’s website to rank well in search engines, without the budget for an SEO expert to help. And now Google says your site needs to be fast, as well as “relevant”? ...(read more) More...

Monitor the Web in Real Time: Instant Dashboards

You've got bookmarks for websites you need to check daily, online tools, news alerts for tracking your nonprofit's keywords and issues, email, social networks, RSS feeds for favorite blogs… It's all too easy to miss vital information, or to waste a great deal of time checking for updates. Now imagine one custom site that lets you monitor all that data at a glance – a dashboard that's updated in real time....(read more) More...

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