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Avoiding capital-campaign mistakes

There are many motivations for giving, yet at the core of a successful charitable relationship is the fact that a nonprofit has told its story passionately and has inspired a donor.

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The role of planned giving in a campaign

What the fundraiser wants is cash, but what the donor wants is control of their asset. So a key element to campaign fundraising – or any type of fundraising – is planned giving.

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Capital campaigns: Setting the goal and duration

Two of the first and most important elements to determine when considering a capital campaign are the fundraising goal and the campaign timeline.

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