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npEngage

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The go to resource for nonprofits looking to advance their mission through fundraising, marketing, social media, management, technology and more.

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SEO Keywords for Small Non-Profits

Your non-profit website is supposed to help new people – prospective donors, members, and advocates – find your organization online. But what if it’s not showing up in the search engines?...(read more) More...

Event Fundraising Analytics for Nonprofits

Data? Metrics? Analytics? It doesn’t have to be scary-hard to deal with, even if you’re a small nonprofit’s part-time fundraiser who’s just kind of figuring it all out as you go along. Analyze This: A Nonprofit's Guide to Event Fundraising Analytics is a truly useful free ebook for nonprofit event fundraisers, written by Jono Smith (formerly of Network for Good) for Convio and Event360 , that shows, step by step, how you can use the data collected from your fundraising events to create more successful...(read more) More...

Nonprofits Get Free Help with Web Analytics

No time, no budget, and no skilled resources available for your nonprofit to dive into web analytics and make sense of what the numbers mean for your goals and objectives? The Analysis Exchange wants to help — at no cost to your organization. ...(read more) More...

Got Klout? Great Twitter Metrics for Nonprofits

Whether your nonprofit is new to Twitter or you’re simply looking for fresh insights, Klout is a excellent (free) service worth a try. Not only does it give you a host of useful metrics in one tidy package, it actively helps you understand what the numbers mean and what you can do with them....(read more) More...

GraphEdge Twitter Analytics: Focus on Your Networks

GraphEdge is a tiny company with a new social analytics tool that's primarily designed for organizational use, rather than individuals, and nonprofits may want to grab a free trial while it’s still available. Here's why....(read more) More...

Skip TweetPsych... but Watch the Webinar

Among the new Twitter analytics tools, TweetPsych stands out for its very different perspective — it analyses the language of your tweets to create a "psychological profile" and to suggest other Twitter users who "think like you." ...(read more) More...

What Can StreamGraphs Tell You About Your Nonprofit's Twitter Strategy?

Twitter StreamGraphs is a Java-based visualization tool that gives you a colorful overview of the last 1000 tweets that come up in a search for any keyword, username, or list on Twitter. Pretty, yes, but is it truly useful for nonprofit organizations looking to improve their Twitter strategy?...(read more) More...

Better Twitter Analytics for Nonprofits

The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? How? And what can you do with those numbers? Let’s look at Twitter, for example....(read more) More...

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