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The Secret to Content Optimization for People and Search

from VR Marketing Blog on Apr 17, 2013 9:00:22 AM

Author: Kim Stiglitz

Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers. But, we live in the world of the internet, and no matter how beneficial our

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How You Can Revise Your Website, Raise Your Gifts 30%

from Kivi's Nonprofit Communications Blog on Mar 27, 2013 2:33:03 PM

Author: Kivi Leroux Miller

We love hearing and sharing real stories from the world of nonprofit communications. So when Jen Charney, communication manager at Save the Redwoods League, said she would like to blog about how they redesigned their website in an effort to gain more potential supporters and online donations, I was all for it. The icing on the cake: [...]
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Copywriting Cheat Sheet: How to Write for Email, Social and the Web

from VR Marketing Blog on Jan 31, 2013 9:00:47 AM

Author: Colleen Corkery

Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet. Now we don’t normally condone “cheating,” but when it comes to writing effective copy for various online marketing channels, like Facebook, email, or a website, we wholeheartedly approve of you using our copywriting

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Writing for the Web (It’s Not What You Learned in English Class)

from VR Marketing Blog on Jan 23, 2013 9:00:34 AM

Author: Connie Sung Moyle

One of my best friends is a dentist who is about to open her own private dental practice. I received a frantic call from her the other day: “I’m building my website, but I have no idea how to write anything for it. Help!” Writing doesn’t come easily for many people, let alone writing for

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Better Microcontent: Writing in Small Places – Free Webinar

from Kivi's Nonprofit Communications Blog on Nov 7, 2012 12:14:06 PM

Author: Kivi Leroux Miller

The term “microcontent” refers to those places where you don’t have a lot of space for words to work with. Article headlines, tweets, email subject lines and Facebook updates are all examples of where you need to create microcontent. And while you don’t have a lot of words to work with, these areas are the [...] More...

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Fabulous Example of Facebook Engagement from COTN

from Kivi's Nonprofit Communications Blog on Oct 26, 2012 4:18:37 PM

Author: Kivi Leroux Miller

I’ve been working with one of my coaching clients, Children of the Nations, on their fall fundraising campaign, which they call Hope for the Children.  In addition to the direct asks for financial support, I suggested that they come up with several “engagement” asks to pair with the ask for money throughout the campaign, which [...] More...

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How to Get the Most from Your Evergreen Content

from Kivi's Nonprofit Communications Blog on Jul 23, 2012 11:30:39 AM

Author: Kivi Leroux Miller

Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. But my favorite benefit of producing evergreen content is how perfect it is for repurposing, which saves [...] More...

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Evergreen Content – Why You Need It and Where It Goes

from Kivi's Nonprofit Communications Blog on Jul 19, 2012 3:39:43 PM

Author: Kivi Leroux Miller

Evergreen content is information that stays fresh from season to season, much like an evergreen tree.  You may not need to change it all, or to only make minor tweaks from time to time. Evergreen content often takes these forms: How to articles or tutorials Top ten or “best of” lists Core principals, ideas or [...] More...

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Annual Report How To: A Different Way to Present Your Print Report Online

from Kivi's Nonprofit Communications Blog on May 7, 2012 3:40:00 PM

Author: Kivi Leroux Miller

Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report. This step by step description will give you [...] More...

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What Nonprofits Can Learn from Political Campaigns

from Kivi's Nonprofit Communications Blog on Nov 17, 2011 5:45:00 PM

Author: Kivi Leroux Miller

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year? [...] More...

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