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Nonprofit Marketing v. PR Battles – Your Advice?

Here’s another great question that came into my email box last week . . . “We have a Director of PR as well as myself (Director of Marketing), and we constantly struggle with how the two best work together. For example, if I buy advertising for an event, she says it lessens her ability to [...] More...

Need Help Producing Content? Consider a Freelancer

If you haven’t figured it out already, we here at VerticalResponse are big advocates of creating timely, relevant content as a surefire way to engage with your customers and audiences. But we also know that, for most small businesses and... More...

Get Publicity: 5 PR Advantages Small Businesses Have

Small businesses have some key advantages over large corporations when it comes to getting positive PR coverage. Here are five. More...

5 Lessons from the Chick-fil-A PR Kerfuffle

No business ever wants a PR disaster in its hands. But it could happen to anyone, anytime, so you need to be prepared. More...

The Next Teen Tycoons: Where Are They Now?

Earlier this year, we gave away $8,000 to the winners of our "Next Teen Tycoon" video contest. Four months later, what are they up to now? More...

3 Tips to Make Your Press Release More Social Media-Friendly

Have you ever thought about using press releases as a content source? There’s no rule that says only journalists are privy to press releases. More...

Writing Press Releases: 8 Dos and Don'ts

Drafting a well-written press release isn’t something that requires a PR degree. More...

How to Be an Expert People Trust – and Buy From

No matter what industry you work in, people look to experts to provide new perspectives and help solve their problems. Here are five ways to start establishing yourself as an expert. More...

Thinking about Launching an Online Contest? Read This First

If you’re thinking about launching a contest of your own, these eight tips will start you off on the right track. More...

How to Write a Great PR Pitch and Get the Media's Attention

A more effective approach is to “tease” journalists with a brief, personalized email pitch. And the rules of a great email marketing campaign also apply to a successful PR pitch. More...

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