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Mixed Links for Nonprofit Marketers

It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already [...]
  
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Notes About Mobile, Digital Trends, and Social Media Leadership from Knight Digital Media Center Workshop

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop.  The workshop topics included trends in digital media consumption, social media, engagement on mobile devices and a variety of community foundation projects funded by the Knight Community Information Challenge.  … Read More

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What Does Mobile Mean For Your Organization?

If thinking about "going mobile" makes you manic, here are some advice and tips to help figure out what mobile means to your organization. More...

Wild Apricot Software News January 2013

Frank, our Fresh Apricot from the product design team, shares a preview of the development of new mobile back-end capabilities we're planning for Version 5.1. More...

What’s All This About Responsive Design?

We’ve noticed lately a lot of folks talking about “responsive design” or “responsive web design.”  Mashable even proclaimed 2013 the Year of Responsive Design. Just in case you are getting questions you aren’t quite sure how to answer, we wanted to give you a quick explanation. Simply put, responsive web design means that your website knows what [...]
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3 Mobile Marketing Strategies That’ll Light up 2013

Now that it’s January and the “best of 2012″ lists are complete, it’s time to look ahead at the new and interesting mobile marketing tools or strategies coming our way this year. Why mobile marketing? Check out these stats: According to eDigitalResearch, 54% of all smart phone owners use their phones to access websites, and

The post 3 Mobile Marketing Strategies That’ll Light up 2013 appeared first on VR Marketing Blog.

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The Best Trends and Lists of 2012

One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. I find them useful to bookmark, especially when you need to get your hands on an important article that has good data or strategic advice that you want to share with senior leadership to get their buy in. Unfortunately, going through these lists can be overwhelming because there are just too many great lists to dig through. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012.

Nonprofit Marketing Posts of 2012

This list of

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Study: More People Donated to Charity in 2012 Than 2011

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey, where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. They survey results showed that US donors contributed the most to charity overall, 3x as much as UK and Australian donors. Older donors gave the most amount of money in each of the countries.

In addition, the net percentage of donors increasing contributions year over year was highest in Australia at 11.5%, followed by the US at 7.8%, and the UK at 5.2%. The results also illustrate…

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3 Ways to Make Your Holiday Marketing Mobile

Holiday marketing has traditionally involved sales and, more recently, emails, but technology has brought a new marketing front to tackle – mobile. In the US alone, there are 331.6 million cell phone subscribers, with nearly half of the adults (45%) owning a smartphone. If you aren’t already including mobile in your marketing plans, there is

The post 3 Ways to Make Your Holiday Marketing Mobile appeared first on VR Marketing Blog.

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Facts on Smartphone Habits and Typical Twitter User

Here are highlights from recent research reports offering insight into smartphone use and Twitter habits. More...

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