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How ModCloth Takes the Social Media Cake

What's wildly successful, unbelievably adorable, and huge on social media? If you said, "cat videos," or "Ryan Gosling," you're absolutely correct, but I'm also talking about ModCloth. I've given kudos to the San Francisco-based indie online retailer before for their... More...

iMedia Connection: Fundamentals for Successful Event Marketing

This is the latest installment from Janine Popick's blog on iMedia Connection. Events – they can be quite intimidating, especially if you're the organizer. How do I get the word out? Will anyone show up? Will people get bored? Even... More...

Bay Area Startup Weekend: Calling All Women Entrepreneurs

The Bay Area Startup Weekend is this weekend! I’m excited and honored to be one of the judges, and to meet all the amazing entrepreneurs out there who are working so hard to bring their ideas to life. Participating in... More...

Chief Business Marketer: What the Big B-to-B Guys Can Learn from Small Business

I recently guest blogged for Chief Business Marketer, and featured a blog post called What the Big B-to-B Guys Can Learn from Small Business. So, what can large B-to-B businesses learn from the techniques that small business owners know so... More...

What Is Your Engagement Superpower?

What is your superpower? This is a favorite question of my colleague, Jon Stahl, and when he asks it, what he’s really talking about is value proposition. And not just some vague value proposition, like, “we protect the environment,” but more along the lines of what can you do for me today? Wonder Woman, for example, fights crime, but her superpowers? Invisible plane, “lasso of truth” and, hello, magic bracelets. I’m on board with the fighting crime part, but more likely to pay attention if I can get a ride in the invisible plane. 

Competing for Time, Attention, and Money

As nonprofit organizations, we all have missions, we all have expertise related to our mission issue, and we

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