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How Often Should Your Nonprofit Send Email to Your List?

from Kivi's Nonprofit Communications Blog on May 16, 2013 1:15:52 PM

Author: Kivi Leroux Miller

I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time. It was sold out, so I couldn’t get to all of the questions. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended to pop up most frequently. One was “How often should we [...]
  
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Mixed Links for Nonprofit Marketers

from Kivi's Nonprofit Communications Blog on May 10, 2013 2:48:49 PM

Author: Kivi Leroux Miller

It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already [...]
  
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Making It Skimmable Is Not Dumbing It Down

from Kivi's Nonprofit Communications Blog on May 9, 2013 12:15:26 PM

Author: Kivi Leroux Miller

I presented a webinar on email newsletter strategy for CharityHowTo last week, and one of the key messages was to make the email itself very skimmable, with links to your website where the bulk of the content would be. In the email itself, you can include short teaser content. This is especially important for newsletters that [...]
  
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I Was Afraid of This: E-Newsletter Goals

from Kivi's Nonprofit Communications Blog on Apr 15, 2013 12:56:22 PM

Author: Kivi Leroux Miller

I really, really appreciate everyone who took the time to answer my recent survey questions about email newsletter goals and metrics — more than 600 of you! When I was listing choices for e-newsletter goals as I wrote the survey, I tried to come up with some choices that were pretty specific and some that [...]
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Nonprofit Email Newsletter Happiness

from Kivi's Nonprofit Communications Blog on Apr 8, 2013 2:55:20 PM

Author: Kivi Leroux Miller

Our latest survey is on nonprofit email newsletter strategy (please take it if you haven’t already!) and one of the questions asks if you are happy with the performance of your email newsletter. Here’s how the results shake out so far, based on answers from 484 people: That’s about a quarter who are happy, a [...]
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What’s the Goal of Your Email Newsletter?

from Kivi's Nonprofit Communications Blog on Apr 2, 2013 4:02:19 PM

Author: Kivi Leroux Miller

I’m putting together a new webinar on nonprofit email newsletter strategy that I’ll present at CharityHowTo on April 16 and again on May 2. I’m also working on a new free download for you. Can you help by completing this quick survey on your email newsletter’s goals? When you complete the survey, you can enter [...]
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What the Heck is Alt Text and Why Should I Care?

from Kivi's Nonprofit Communications Blog on Mar 7, 2013 12:45:21 PM

Author: Kristina Leroux

So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right?  Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank [...]
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Charity: Water Progress Email – Learn from It!

from Kivi's Nonprofit Communications Blog on Mar 6, 2013 2:30:23 PM

Author: Kivi Leroux Miller

Charity: Water has done it again  - they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on [...]
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Are You Assuming or Assigning?

from Kivi's Nonprofit Communications Blog on Mar 5, 2013 1:00:29 PM

Author: Claire Meyerhoff

Claire Meyerhoff We are extremely excited to welcome back Claire Meyerhoff not only as a guest blogger, but as a resident of North Carolina!  Take it away Claire! ~Kivi When you (don’t) assign, you make an…. Felix Ungar once said, “When you assume, you make an ASS out of U and ME.”  This magnificent line [...]
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How NTEN Transformed Its E-Newsletter to be More Relevant

from Kivi's Nonprofit Communications Blog on Feb 25, 2013 3:26:51 PM

Author: Kivi Leroux Miller

Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with ThinkShout. But before he left, I got the scoop on how NTEN has evolved its email newsletter over the years to be more relevant to readers. When Brett first started at NTEN six years ago, [...]
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